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Research papers

Bringing magazine measurement into the 21st century

When an advertiser looks at an 'X' on a certain day in the media flighting plan it would be a reasonable expectancy that this would be the point in time that the selected vehicle delivered its audience. Certainly this is the case for TV, radio and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Danielle Siegers, Patrick Hermie, Peter Masson
Company: Bucknull & Masson
June 1, 2008
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Citation

Siegers, Hermie and Masson (2008a, June 01). Bringing magazine measurement into the 21st century. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bringing-magazine-measurement-into-the-21st-century


Research papers

Media engagement

While there is an increasing body of literature exploring engagement in single media channels, much less is known about how engagement levels vary for individuals across multiple media channels. Are there some individuals who are highly engaged in...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Author: Max Kilger
June 1, 2008
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Citation

Kilger, M. (2008a, June 01). Media engagement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-engagement


Research papers

Measuring the immeasurable

The effectiveness of advertising is diminishing. A fragmenting audience, increasing advertising overload and the consumer's growing possibilities of avoiding commercials threaten the relevance of 'above the line' advertising. 'Traditional' measures...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Nicole Scheibenreif, Andy Santegoeds, John H. Faasse
June 1, 2008
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Citation

Scheibenreif, Santegoeds and Faasse (2008a, June 01). Measuring the immeasurable. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-immeasurable


Research papers

PPM and RFID

This paper presents ground-breaking research on audience measurement across platforms, especially print, using the Arbitron Portable People Meter; (PPM) combined with Radio Frequency Identification (RFID).Specifically, this paper addresses four key...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Pasquale A. Pellegrini, Adam Gluck
Company: Nielsen
June 1, 2008
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Citation

Pellegrini and Gluck (2008a, June 01). PPM and RFID. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ppm-and-rfid


Research papers

A great partnership

This paper presents an internationally validated study proving that the right brand and the right media venue produce increased sales and that it can be measured, before media is bought. This innovative approach examines two Latin American brands and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Robert Passikoff, Noel Gladstone
Companies: Viacom International Media Networks, Brand Keys, Inc.
June 1, 2008
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Citation

Passikoff and Gladstone (2008a, June 01). A great partnership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-great-partnership


Research papers

Me-Dia or You_Dia?

Everybody is talking about us could well be the song for new media! With explosion of new media options notably online media there has been a general feeling of optimism and opportunism when one looks at the concept of new media. But decisions have...

Catalogue: Asia Pacific 2008
Authors: Duncan Dodds, John Coll, Radhecka Roy
Company: Ipsos MRBI
April 9, 2008
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Citation

Dodds, Coll and Roy (2008a, April 09). Me-Dia or You_Dia?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/me-dia-or-you-dia-


Research papers

To have and have not

This paper draws from a major research initiative undertaken by Nickelodeon's Brand & Consumer Insights Group in the fall of 2006. Nickelodeon, the preeminent children's media brand and central pillar within MTV Networks' Kids & Family...

Catalogue: Qualitative 2007
Authors: J. Alyson Bryant, Marsha E. Williams
Company: Viacom International Media Networks
November 12, 2007
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Citation

Bryant and Williams (2007a, November 12). To have and have not. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/to-have-and-have-not


Research papers

A pint of lager and panel membership

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain.A proprietary online panel approach was adopted, to allow weekly reporting to advise...

Catalogue: Panel Research 2007
Authors: Anne Barnsdale, Leo Malagoni
Company: Ipsos MRBI
October 28, 2007
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Citation

Barnsdale and Malagoni (2007a, October 28). A pint of lager and panel membership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-pint-of-lager-and-panel-membership


Research papers

The 2006 FIFA World Cup case

This presentation describes a one-year project that was carried out to understand the effectiveness of the adidas 360 marketing and communication strategy developed in France before, during, and after the 2006 Fifa world cup.More specifically, it...

Catalogue: Congress 2007: Excellence
Authors: Olivier Heck, Laurent Florès, Guillaume Weill
September 19, 2007
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Citation

Heck, Florès and Weill (2007a, September 19). The 2006 FIFA World Cup case. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-2006-fifa-world-cup-case